If all you know is the broken features-and-benefits traditional style of selling, which the purchasing agents of todays world know better than the salespeople, then youll be relieved to learn there is a completely different way to sell. Yes, youMoreIf all you know is the broken features-and-benefits traditional style of selling, which the purchasing agents of todays world know better than the salespeople, then youll be relieved to learn there is a completely different way to sell. Yes, you can sell with honesty, integrity and trust in todays skeptical world.Doing so is going to take some different thinking.
Different steps in your process. And this book will teach you exactly how to go about doing that. Sales force developer Jason Kanigan outlines each stage of this selling process. Youll realize why its been so difficult before, and how it can be so much less stressful for you now. Whether its face-to-face or over-the-phone selling that you want to do better with, this guide will completely change your mind about how to sell.
Jason Kanigan is on a mission to transform 100,000 people from being perceived by the public as slimy tricksters who will say anything to get an order into trusted advisors who are well rewarded for their expertise.Ive been doing this a long time but Im not ashamed to say that you are the FIRST person who has blown me away with your cold calling strategies. Ive worked with some of the masters of cold calling like Chet Holmes but you top them all. ~Mark Fromm, CEO, Business Growth Today, Inc.Jason truly does have a unique approach.
I have an extensive sales background and I believe his techniques are the best Ive found to take a brand new person to successful sales person. I also believe his reframing will help many people pick up the phone to make the calls. ~Chris Dittemore, CEO, Local TacticsI had tried to implement numerous strategies I had used successfully in the past: lessons learned from Dale Carnegie, Brian Tracy, Jeffrey Gitomer, etc. It simply was not working...I cannot emphasize [enough] how different his approach is: after three decades, I thought I had heard it all.
It is obvious that he has taken the knowledge he has acquired in sales, business, and management to another level... R. Jantz